Digital marketing is the process of promoting products, services, or brands using digital channels such as search engines, social media, websites, email, and mobile apps to reach potential customers, generate leads, and increase sales.

Social Media Marketing (SMM) is the process of using social media platforms to promote a business, build brand awareness, engage with customers, generate leads, and increase sales through organic content and paid advertising.

Google Ads is an online advertising platform by Google that allows businesses to promote their products and services on Google Search, YouTube, websites, and apps. Advertisers pay to display ads to users who are searching for specific products, services, or information.

SEO (Search Engine Optimization) Management is the process of improving a website's visibility on search engines like Google to increase organic (free) traffic, rankings, and online presence.

PPC (Pay-Per-Click) Advertising is a digital advertising model where advertisers pay a fee every time someone clicks on their advertisement. It helps businesses drive targeted traffic, generate leads, and increase sales quickly.